gen-z - Latest news

According to a new report from Samba TV, 8 in 10 Gen Zers watch television via streaming services, and 65% of them does not have a cable subscription.

While the traditional TV audience is mostly made up of Gen Xers and baby boomers, pay TV still regularly reaches younger consumers, albeit to a lesser degree, according to a new report from Morning Consult.

The Gen Z spends more time watching non-premium video and playing videogames than watching television, Hub Entertainment Research revealed in its latest report.

Gen Zers who are 13-17 spend a slightly greater proportion of their viewing time with non-TV content, while older Gen Zers are more likely to devote a greater proportion of viewing time to professional TV content, according to Horowitz’s latest report.

Americans between the ages of 13 and 25 were asked their opinions of 35 film actors and 35 internet content creators in a new Morning Consult survey set out to determine which stars they most like to see on their screens.