Latest news of gen-z

60% of Gen Z prefer short-form video over TV and film, while 47% of U.S. consumers say streaming services cost too much. Around 50% of Gen Z and millennials say they feel a stronger connection to social media creators than to actors or TV personalities.

Tubi's last report shows that 80% of viewers say they’d rather watch a TV show or movie than scroll on social media, and 59% turn to streaming when they need a mental break. On average, Americans now spend $129 per month on a combination of streaming and paid TV services, a 7.5% increase from the previous year.

According to the study, 50% of Gen Zers speaks another language, and 47% identify as multicultural, and 72% use social media, 66% stream music (66%), and 52% watch TV content every day / almost every day.  

A new research by Horowitz Research shows that young Americans are almost as likely to be viewers of professionally produced TV content as they are non-TV content.

Gen Z devotes as much time to gaming, social media, and non-premium video as they do to traditional TV and films, according to Hub Entertainment Research’s latest report.