Latest news of gen-z
1 FEB 2024
Data
Long-Form TV remains relevant for Gen Z
A new research by Horowitz Research shows that young Americans are almost as likely to be viewers of professionally produced TV content as they are non-TV content.
30 JAN 2024
Data
How does Generation Z consume content?
Gen Z devotes as much time to gaming, social media, and non-premium video as they do to traditional TV and films, according to Hub Entertainment Research’s latest report.
3 OCT 2023
Data
Young viewers and streaming: subtitles use is growing quickly
According to Morning Consult data, Gen Z adults and millennials are significantly more likely than their older counterparts to use and be satisfied with subtitled content.
14 AUG 2023
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Why are young audiences crucial for driving household subscriptions?
Kid-related and family content needs have become even more important in parents’ decisions to stay subscribed to a platform, outpacing subscription cost, according to SuperAwesome’s latest report.
9 MAY 2023
Data
How are Gen Z users engaging with content?
According to a new report from Samba TV, 8 in 10 Gen Zers watch television via streaming services, and 65% of them does not have a cable subscription.