According to Vaunet’s autumn forecast, the Germany market will reach €16.2 billion in revenues, rising 3.3 % from €15.6 billion in 2024 and driven by streaming growth in paid content.
Pay‑TV subscriptions rose to 15.2 million while SVoD reached 22.1 million homes; revenues up ~6% to €5.5bn in 2024 with VAUNET forecasting €5.8bn for 2025.
TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.
In their new roles, they will report to Alex Hamilton, Chief International Officer Studiocanal and replace Kalle Friz who, after 16 years, will leave the company in July.