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Señal News > giraffe-insights

Latest news of giraffe-insights

USA: YouTube is the most popular platform among Gen Z teens 23 SEP 2024

Markets

USA: YouTube is the most popular platform among Gen Z teens

A report by Precise TV and Giraffe Insights studied the media consumption habits of Gen Z teens and how to reach and engage this audience.
YouTube remains the main way kids aged 2-12 are accessing video content 23 JAN 2023

Data

YouTube remains the main way kids aged 2-12 are accessing video content

YouTube dominates most categories in terms of viewership and performance, with nine in ten kids saying they consume YouTube content, according to a new report from Precise TV and Giraffe Insights.
Kids recall ads on YouTube two times more often than on broadcast TV 7 FEB 2022

Data

Kids recall ads on YouTube two times more often than on broadcast TV

Children between two and twelve years old recall ads on YouTube two times more often than ads on broadcast television, according to a new study from Precise TV and kids research agency Giraffe Insights.