Latest news of giraffe-insights
23 SEP 2024
Markets
USA: YouTube is the most popular platform among Gen Z teens
A report by Precise TV and Giraffe Insights studied the media consumption habits of Gen Z teens and how to reach and engage this audience.
23 JAN 2023
Data
YouTube remains the main way kids aged 2-12 are accessing video content
YouTube dominates most categories in terms of viewership and performance, with nine in ten kids saying they consume YouTube content, according to a new report from Precise TV and Giraffe Insights.
7 FEB 2022
Data
Kids recall ads on YouTube two times more often than on broadcast TV
Children between two and twelve years old recall ads on YouTube two times more often than ads on broadcast television, according to a new study from Precise TV and kids research agency Giraffe Insights.