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¿Cómo cambió el mercado global de streaming en mayo? 4 JUN 2025

Tendencias

¿Cómo cambió el mercado global de streaming en mayo?

Con el lanzamiento de nuevas plataformas, rebrandings estratégicos y modelos de acceso innovadores en distintos mercados, mayo presentó importantes novedades en América Latina, América del Norte, Europa, Asia y Oceanía.
Conspiração contrató a Tereza Gonzalez como VP internacional 30 MAY 2025

Cambios Corporativos

Conspiração contrató a Tereza Gonzalez como VP internacional

La ejecutiva, que cuenta con más de 30 años en la industria, se integra a Conspiração con el objetivo de liderar la expansión de la productora brasileña hacia América Latina.
Global VOD subscriptions surge by 8.4 Million in Q1 13 MAY 2025

Markets

Global VOD subscriptions surge by 8.4 Million in Q1

Kantar reports a drop in global churn to 4.6%, with 69% of new users joining via promotional deals. Exclusive content and pricing drove 61% of sign-ups, signaling a shift in platform acquisition strategies.
Global video consumption shifts toward digital, mobile, and local content 5 MAY 2025

Forecasts

Global video consumption shifts toward digital, mobile, and local content

In mature streaming markets like the U.S., U.K., and Australia, digital video now accounts for over 30% of total video viewing, whereas in Japan and Italy, traditional TV still commands over 70% of audience time. On average, viewers globally spend 80% of their time with non-premium content such as news, talk shows, local entertainment, reality TV, and unscripted formats.
Global Streaming sees decline in engagement but gains in quality and user experience 23 APR 2025

Trends

Global Streaming sees decline in engagement but gains in quality and user experience

Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.