PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.
Film and TV output rose 20% month-over-month, led by 34% growth in the Americas and 29% in EMEA, with over 750 active projects and Netflix topping the list of global commissioners.
Con el lanzamiento de nuevas plataformas, rebrandings estratégicos y modelos de acceso innovadores en distintos mercados, mayo presentó importantes novedades en América Latina, América del Norte, Europa, Asia y Oceanía.
La ejecutiva, que cuenta con más de 30 años en la industria, se integra a Conspiração con el objetivo de liderar la expansión de la productora brasileña hacia América Latina.
Kantar reports a drop in global churn to 4.6%, with 69% of new users joining via promotional deals. Exclusive content and pricing drove 61% of sign-ups, signaling a shift in platform acquisition strategies.