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Con el lanzamiento de nuevas plataformas, rebrandings estratégicos y modelos de acceso innovadores en distintos mercados, mayo presentó importantes novedades en América Latina, América del Norte, Europa, Asia y Oceanía.

La ejecutiva, que cuenta con más de 30 años en la industria, se integra a Conspiração con el objetivo de liderar la expansión de la productora brasileña hacia América Latina.

Kantar reports a drop in global churn to 4.6%, with 69% of new users joining via promotional deals. Exclusive content and pricing drove 61% of sign-ups, signaling a shift in platform acquisition strategies.

In mature streaming markets like the U.S., U.K., and Australia, digital video now accounts for over 30% of total video viewing, whereas in Japan and Italy, traditional TV still commands over 70% of audience time. On average, viewers globally spend 80% of their time with non-premium content such as news, talk shows, local entertainment, reality TV, and unscripted formats.

Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.