According to GlobalData's China Multiplay Forecast Model (October 2023), the growth will be steady, and it predicts to have 505.2 million household subscriptions by 2028.
The industry is seeing a 0.7% CAGR increase 2020-2025 as a result of the platform replacements, representing a USD 3.19 billion in 2020 to USD 3.30bn in 2025 as a result of users decision to shift to OTT platforms.