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Señal News > global-video-measurement-alliance

Latest news of global-video-measurement-alliance

IS SOCIAL VIDEO EMERGING AS A KEY COMPLEMENT TO LINEAR TV? 7 JUN 2021

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IS SOCIAL VIDEO EMERGING AS A KEY COMPLEMENT TO LINEAR TV?

Social video in the United States attracts younger demographics, engages viewers at a high rate, is rapidly growing in comparison to linear TV and is an important complement to linear TV, according to the Global Video Measurement Alliance.