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Señal News > globalwebindex

Latest news of globalwebindex

ARE THERE AS MANY GAMERS AS PEOPLE WHO WATCH TV? 31 AUG 2020

Gaming

ARE THERE AS MANY GAMERS AS PEOPLE WHO WATCH TV?

Lockdown has expanded the ranks of gamers. While this offers brands huge potential in reaching new consumers, it also means targeting them has become more challenging, according to GlobalWebIndex.