The number of households taking at least one subscription OTT service in Western Europe is set to surpass North America next year, with the UK and Germany driving much of this growth, according to Ampere Analysis.
Netflix is now at or above 30% European content in nearly all of its major European markets measured on a proportion of titles in catalogue, Ampere Analysis noted in its latest report.
While the biggest impact will be felt in 2020 and throughout 2021, growth will be reduced each year for the duration of the five year forecast period, according to Ampere Analysis.