Latest news of hana-smith
30 SEP 2022
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Why did Snapchat’s Original content streak come to an end?
In August 2022, Snapchat decided to discontinue all investment in its content production entity. Ampere Analysis looked back on the company’s journey in commissioning vertically-shot Originals for its platform.
22 JUL 2022
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Scripted Historical series are on the rise as commissions soar
The volume of Scripted Historical series commissions in North America and Western Europe increased by 33% between the fourth quarter of 2020 and the first one of 2022, Ampere Analysis revealed in its latest report.