Latest news of hannah-walsh
24 JAN 2024
Data
Content spend to grow 2% in 2024, recovering from strike-hit 2023
In 2024, broadcasters’ and streaming services’ revival of postponed productions will steady the flow of content and push global content spending back into mild growth, according to Ampere Analysis.
9 JAN 2023
Data
Growth in content investment will slump in 2023
In 2023, Ampere Analysis expects global content expenditure to increase by just 2% year-on-year – the lowest growth in over a decade (excluding the Covid-driven slump of 2020).
11 FEB 2022
Data
Why YouTube remains among the top three content investors?
According to Ampere Analysis, last year YouTube generated over $28 billion in advertising revenue. Assuming all of this revenue were generated via creators in its partner programme, YouTube would have paid out over $15 billion in 2021.