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Content spend to grow 2% in 2024, recovering from strike-hit 2023 24 JAN 2024

Data

Content spend to grow 2% in 2024, recovering from strike-hit 2023

In 2024, broadcasters’ and streaming services’ revival of postponed productions will steady the flow of content and push global content spending back into mild growth, according to Ampere Analysis.
Growth in content investment will slump in 2023 9 JAN 2023

Data

Growth in content investment will slump in 2023

In 2023, Ampere Analysis expects global content expenditure to increase by just 2% year-on-year – the lowest growth in over a decade (excluding the Covid-driven slump of 2020).
Why YouTube remains among the top three content investors? 11 FEB 2022

Data

Why YouTube remains among the top three content investors?

According to Ampere Analysis, last year YouTube generated over $28 billion in advertising revenue. Assuming all of this revenue were generated via creators in its partner programme, YouTube would have paid out over $15 billion in 2021.