In 2024, broadcasters’ and streaming services’ revival of postponed productions will steady the flow of content and push global content spending back into mild growth, according to Ampere Analysis.
In 2023, Ampere Analysis expects global content expenditure to increase by just 2% year-on-year – the lowest growth in over a decade (excluding the Covid-driven slump of 2020).
According to Ampere Analysis, last year YouTube generated over $28 billion in advertising revenue. Assuming all of this revenue were generated via creators in its partner programme, YouTube would have paid out over $15 billion in 2021.