Compared to the general US audience, 43.6% of Latinos’ total TV viewing in July 2022 was attributed to streaming platforms — significantly outpacing the streaming appetites of all other ethnic groups, Nielsen revealed.
Spanish-speaking territories (Spain, Central and South America, excluding Brazil) are fast-growing SVOD markets, with local audiences increasingly turning to digital subscription services, according to Ampere Analysis.
Los territorios de habla hispana (España, América Central y del Sur, excluyendo Brasil) son mercados SVOD de rápido crecimiento, con audiencias locales que recurren cada vez más a los servicios de suscripción digital, según Ampere Analysis.