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holly-paxman-gibb - Latest news

Kids recall ads on YouTube two times more often than on broadcast TV

Research 7 FEB 2022

Kids recall ads on YouTube two times more often than on broadcast TV

7 FEB 2022
Children between two and twelve years old recall ads on YouTube two times more often than ads on broadcast television, according to a new study from Precise TV and kids research agency Giraffe Insights.