Latest news of horowitz
10 JAN 2023
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How different are older and younger Gen Z consumers?
Gen Zers who are 13-17 spend a slightly greater proportion of their viewing time with non-TV content, while older Gen Zers are more likely to devote a greater proportion of viewing time to professional TV content, according to Horowitz’s latest report.
15 DEC 2022
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What is driving digital antenna adoption in the United States?
This year, 18% TV content viewers report having a digital antenna, consistent with 2021, though lower than penetration during the pandemic, when antenna adoption and usage spiked, according to Horowitz.
3 OCT 2022
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Why are consumers demanding managed and consolidated services?
Streamers now only spend 1 in 3 hours using traditional platforms, with the majority of their viewing time spent streaming, according to Horowitz’s latest “State of Viewing and Streaming 2022” report.
3 JUN 2020
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STREAMING SERVICES SURPASS BROADCAST AND CABLE NETWORKS IN PROGRAM DIVERSITY
55% of all viewers who view programming on streaming services and linear television say streaming services showcase more diverse stories than broadcast and cable, and 62% say that representation of diversity within the mainstream media has been improving.