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USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV 2 JUL 2025

Markets

USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.
Authentic LGBTQIA+ representation drives consumer loyalty and demands corporate accountability 30 JUN 2025

Markets

Authentic LGBTQIA+ representation drives consumer loyalty and demands corporate accountability

59% of LGBTQIA+ consumers say they’re more likely to buy from brands that publicly support the community, while 40% prioritize working for purpose-driven organizations.
Gen Z shapes culture in real time through streaming & scrolling 18 MAR 2025

Trends

Gen Z shapes culture in real time through streaming & scrolling

According to the study, 50% of Gen Zers speaks another language, and 47% identify as multicultural, and 72% use social media, 66% stream music (66%), and 52% watch TV content every day / almost every day.  
USA: Diverse news representation in demand for Black American audiences 16 DEC 2024

Trends

USA: Diverse news representation in demand for Black American audiences

Horowitz Research data highlighted Black Americans' concerns regarding the news media's influence on shaping perceptions and opinions.
How does U.S. Hispanic audiences consume news? 2 OCT 2024

Trends

How does U.S. Hispanic audiences consume news?

During this year’s Hispanic Heritage Month and with the election season in full swing, Horowitz reviewed what issues are top of mind for Hispanic/Latinx Americans.