Latest news of horowitz-research

Venu Sports is expected to generate a major impact in the sports streaming sector 30 MAY 2024

Streaming

Venu Sports is expected to generate a major impact in the sports streaming sector

A research by Horowitz Research revealed that over 4 in 10 sports viewers are likely to subscribe to the new streaming service once it is available.
USA: Hispanics drop Pay-TV, boosting demand for Spanish content on SVOD and FAST 8 MAY 2024

Trends

USA: Hispanics drop Pay-TV, boosting demand for Spanish content on SVOD and FAST

This comes from the report by the consulting firm Horowitz, "FOCUS Latinx Volume I: Subscriptions 2024", an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.
USA: ​​LGBTQIA+ and younger audiences seek diverse and LGBTQIA+ content 18 APR 2024

Markets

USA: ​​LGBTQIA+ and younger audiences seek diverse and LGBTQIA+ content

A report by Horowitz Research showed that LGBTQIA+ content viewers and audiences aged 18-34 years old are more keen on consuming inclusive contents.
Crackdowns on password sharing impacted on SVOD subscribers loss 15 APR 2024

Trends

Crackdowns on password sharing impacted on SVOD subscribers loss

A study by Horowitz Research analyzed how recent crackdowns on password sharing are impacting consumer behavior when it comes to subscription streaming services.
Long-Form TV remains relevant for Gen Z 1 FEB 2024

Digital

Long-Form TV remains relevant for Gen Z

A new research by Horowitz Research shows that young Americans are almost as likely to be viewers of professionally produced TV content as they are non-TV content.