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In an increasingly fragmentated streaming ecosystem, consumers are leaning on curated collections and hubs to find content based on a specific theme, according to a new report from Horowitz Research.

According to the new “Focus Asian Volume 1: Subscriptions” report by Horowitz Research, 6 in 10 (61%) Asian TV content viewers watch Asian-language content at least occasionally.

Latinx TV content viewers in the United States over-index for having subscription streaming services compared to total market consumers, according to the newly released “Focus Latinx Volume 1: Subscriptions” report by Horowitz Research.

Nearly 7 in 10 (69%) TV content viewers in the United States use free streaming services at least monthly, a sharp increase from 42% in 2019, according to Horowitz’s latest study.

Horowitz’s latest “State of OTA 2022” report, released late in 2022, found that 7 out of 10 Netflix users who password share would be willing to pay full price for the service if they could no longer share access.