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Horowitz Research data highlighted Black Americans' concerns regarding the news media's influence on shaping perceptions and opinions.

During this year’s Hispanic Heritage Month and with the election season in full swing, Horowitz reviewed what issues are top of mind for Hispanic/Latinx Americans.

Two in three (66%) TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s latest annual report, "State of Media, Entertainment, and Tech: Viewing Behaviors 2024."

A study by Horowitz Research underscored the necessity of culturally relevant content to the value proposition for streaming services.

A research by Horowitz Research revealed that over 4 in 10 sports viewers are likely to subscribe to the new streaming service once it is available.