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USA: Two-Thirds of consumers are open to bundle streaming services 9 JUL 2025

Markets

USA: Two-Thirds of consumers are open to bundle streaming services

Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.
USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV 2 JUL 2025

Markets

USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.
Authentic LGBTQIA+ representation drives consumer loyalty and demands corporate accountability 30 JUN 2025

Markets

Authentic LGBTQIA+ representation drives consumer loyalty and demands corporate accountability

59% of LGBTQIA+ consumers say they’re more likely to buy from brands that publicly support the community, while 40% prioritize working for purpose-driven organizations.
Gen Z shapes culture in real time through streaming & scrolling 18 MAR 2025

Trends

Gen Z shapes culture in real time through streaming & scrolling

According to the study, 50% of Gen Zers speaks another language, and 47% identify as multicultural, and 72% use social media, 66% stream music (66%), and 52% watch TV content every day / almost every day.  
USA: Diverse news representation in demand for Black American audiences 16 DEC 2024

Trends

USA: Diverse news representation in demand for Black American audiences

Horowitz Research data highlighted Black Americans' concerns regarding the news media's influence on shaping perceptions and opinions.