Latest news of horowitz-research
16 DEC 2024
Trends
USA: Diverse news representation in demand for Black American audiences
Horowitz Research data highlighted Black Americans' concerns regarding the news media's influence on shaping perceptions and opinions.
2 OCT 2024
Trends
How does U.S. Hispanic audiences consume news?
During this year’s Hispanic Heritage Month and with the election season in full swing, Horowitz reviewed what issues are top of mind for Hispanic/Latinx Americans.
21 AUG 2024
Trends
FAST increased Usage impact SVOD and MVPD Subscriptions
Two in three (66%) TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s latest annual report, "State of Media, Entertainment, and Tech: Viewing Behaviors 2024."
10 JUL 2024
Trends
USA: 62% of black audiences prioritize black-focused content
A study by Horowitz Research underscored the necessity of culturally relevant content to the value proposition for streaming services.
30 MAY 2024
Streaming
Venu Sports is expected to generate a major impact in the sports streaming sector
A research by Horowitz Research revealed that over 4 in 10 sports viewers are likely to subscribe to the new streaming service once it is available.