Latest news of horowitz-research

Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.

59% of LGBTQIA+ consumers say they’re more likely to buy from brands that publicly support the community, while 40% prioritize working for purpose-driven organizations.

According to the study, 50% of Gen Zers speaks another language, and 47% identify as multicultural, and 72% use social media, 66% stream music (66%), and 52% watch TV content every day / almost every day.  

Horowitz Research data highlighted Black Americans' concerns regarding the news media's influence on shaping perceptions and opinions.