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Horowitz’s latest “State of OTA 2022” report, released late in 2022, found that 7 out of 10 Netflix users who password share would be willing to pay full price for the service if they could no longer share access.

Seven in ten Latinx TV content viewers watch Spanish-language programming –up 11% from last year–, and two-thirds watch international content, according to Horowitz Research’s latest report.

While the number of cable/satellite subscribers continues to decline, the share of TV content viewers who rely only on streaming has continued its upwards trajectory, according to the just-released “State of Pay TV, OTT & SVOD 2022” report from Horowitz Research.

As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s “State of OTA 2021” study.

With conversations about race, cultural diversity, and inclusion front and center in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research.