horowitz-research - Latest news

Research 25 JUL 2023

Why consumers value and use curated hubs to discover content?

25 JUL 2023
In an increasingly fragmentated streaming ecosystem, consumers are leaning on curated collections and hubs to find content based on a specific theme, according to a new report from Horowitz Research.

Research 31 MAY 2023

How important is original local-themed content for Asian audiences?

31 MAY 2023
According to the new “Focus Asian Volume 1: Subscriptions” report by Horowitz Research, 6 in 10 (61%) Asian TV content viewers watch Asian-language content at least occasionally.

Research 12 MAY 2023

What are the streaming preferences of Latinx viewers?

12 MAY 2023
Latinx TV content viewers in the United States over-index for having subscription streaming services compared to total market consumers, according to the newly released “Focus Latinx Volume 1: Subscriptions” report by Horowitz Research.

Research 29 MAR 2023

69% viewers in the United States use free streaming services at least monthly

29 MAR 2023
Nearly 7 in 10 (69%) TV content viewers in the United States use free streaming services at least monthly, a sharp increase from 42% in 2019, according to Horowitz’s latest study.

Research 18 JAN 2023

Are users willing to pay for a streaming service if they could no longer share access?

18 JAN 2023
Horowitz’s latest “State of OTA 2022” report, released late in 2022, found that 7 out of 10 Netflix users who password share would be willing to pay full price for the service if they could no longer share access.