Latest news of horowitz-research
18 MAR 2025
Trends
Gen Z shapes culture in real time through streaming & scrolling
According to the study, 50% of Gen Zers speaks another language, and 47% identify as multicultural, and 72% use social media, 66% stream music (66%), and 52% watch TV content every day / almost every day.
16 DEC 2024
Trends
USA: Diverse news representation in demand for Black American audiences
Horowitz Research data highlighted Black Americans' concerns regarding the news media's influence on shaping perceptions and opinions.
2 OCT 2024
Trends
How does U.S. Hispanic audiences consume news?
During this year’s Hispanic Heritage Month and with the election season in full swing, Horowitz reviewed what issues are top of mind for Hispanic/Latinx Americans.
21 AUG 2024
Trends
FAST increased Usage impact SVOD and MVPD Subscriptions
Two in three (66%) TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s latest annual report, "State of Media, Entertainment, and Tech: Viewing Behaviors 2024."
10 JUL 2024
Trends
USA: 62% of black audiences prioritize black-focused content
A study by Horowitz Research underscored the necessity of culturally relevant content to the value proposition for streaming services.