Latest news of horowitz-research

USA: ​​LGBTQIA+ and younger audiences seek diverse and LGBTQIA+ content 18 APR 2024

Markets

USA: ​​LGBTQIA+ and younger audiences seek diverse and LGBTQIA+ content

A report by Horowitz Research showed that LGBTQIA+ content viewers and audiences aged 18-34 years old are more keen on consuming inclusive contents.
Crackdowns on password sharing impacted on SVOD subscribers loss 15 APR 2024

Trends

Crackdowns on password sharing impacted on SVOD subscribers loss

A study by Horowitz Research analyzed how recent crackdowns on password sharing are impacting consumer behavior when it comes to subscription streaming services.
Long-Form TV remains relevant for Gen Z 1 FEB 2024

Data

Long-Form TV remains relevant for Gen Z

A new research by Horowitz Research shows that young Americans are almost as likely to be viewers of professionally produced TV content as they are non-TV content.
What are the sociopolitical attitudes of Asian American audiences? 30 NOV 2023

Data

What are the sociopolitical attitudes of Asian American audiences?

Asian Americans are generally more aligned with liberal or progressive values than more conservative ones, according to a new Horowitz study examining the sociopolitical attitudes of multicultural Americans.
Why consumers value and use curated hubs to discover content? 25 JUL 2023

Data

Why consumers value and use curated hubs to discover content?

In an increasingly fragmentated streaming ecosystem, consumers are leaning on curated collections and hubs to find content based on a specific theme, according to a new report from Horowitz Research.