Latest news of horowitz-research
10 JUL 2024
Trends
USA: 62% of black audiences prioritize black-focused content
A study by Horowitz Research underscored the necessity of culturally relevant content to the value proposition for streaming services.
30 MAY 2024
Streaming
Venu Sports is expected to generate a major impact in the sports streaming sector
A research by Horowitz Research revealed that over 4 in 10 sports viewers are likely to subscribe to the new streaming service once it is available.
8 MAY 2024
Trends
USA: Hispanics drop Pay-TV, boosting demand for Spanish content on SVOD and FAST
This comes from the report by the consulting firm Horowitz, "FOCUS Latinx Volume I: Subscriptions 2024", an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.
18 APR 2024
Markets
USA: LGBTQIA+ and younger audiences seek diverse and LGBTQIA+ content
A report by Horowitz Research showed that LGBTQIA+ content viewers and audiences aged 18-34 years old are more keen on consuming inclusive contents.
15 APR 2024
Trends
Crackdowns on password sharing impacted on SVOD subscribers loss
A study by Horowitz Research analyzed how recent crackdowns on password sharing are impacting consumer behavior when it comes to subscription streaming services.