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A forecast by GlobalData expects a 6.7% CAGR from $1.5 billion in 2023 to $2.1 billion in 2028 for the industry.

Pay TV services revenue in South Korea is set to grow, albeit marginally, at a compound annual growth rate (CAGR) of 0.2% from US$5.55 billion in 2022 to US$5.6 billion in 2027, according to GlobalData.

The SVOD service revenue in India is expected to grow at a compound annual growth rate of 15.5% from US$1.3 billion in 2021 to US$2.7 billion in 2026, according to GlobalData.

The pay-TV services revenue in China is expected to grow at a sluggish compound annual growth rate (CAGR) of 0.6% from US$35.1 billion in 2021 to US$36.2 billion in 2026, according to GlobalData.

Pay TV services revenue in India is expected to grow a negligible compound annual growth rate (CAGR) of 0.9%, from US$3 billion in 2020 to US$3.1 billion in 2025, according to GlobalData.