Latest news of hub
10 MAR 2025
Trends
Streaming becomes the new go-to destination for sports fans
More sports fans are turning to streaming as their primary destination for live games, with 69% now watching at least some sports on SVOD platforms—on par with broadcast (66%) and cable (63%). Younger viewers are driving this shift, with 48% of fans under 35 subscribing to a streaming service specifically for sports.
5 DEC 2024
Trends
USA: Households use around 13 different sources of entertainment
A new research from Hub revealed the increasing complexity of viewers' entertainment ecosystem.
4 DEC 2024
Lanzamientos
AD Digital y Amagi lanzan hub de medios para TV Conectada para Brasil y América Latina
Se trata de Amagi ADS PLUS by AD Digital y conectará a los anunciantes con las mejores oportunidades en CTV, canales FAST y aplicaciones, con un enfoque en un entorno calificado y altamente curado.
5 AUG 2024
Trends
USA: 60% Smart TVs are connected to a streaming platform
A research by Hub revealed that half of smart TV viewers turn first to apps when they want to watch TV.
30 JAN 2024
Data
How does Generation Z consume content?
Gen Z devotes as much time to gaming, social media, and non-premium video as they do to traditional TV and films, according to Hub Entertainment Research’s latest report.