Latest news of hub
5 AUG 2024
Trends
USA: 60% Smart TVs are connected to a streaming platform
A research by Hub revealed that half of smart TV viewers turn first to apps when they want to watch TV.
30 JAN 2024
Data
How does Generation Z consume content?
Gen Z devotes as much time to gaming, social media, and non-premium video as they do to traditional TV and films, according to Hub Entertainment Research’s latest report.
12 JAN 2024
Data
Does content discovery still have room for improvement?
Hub Entertainment’s annual “Conquering Content” study found viewers remain positive about the amount of video content they can choose from, even if finding it can sometimes be a challenge.
5 JAN 2024
Data
Preference for ad-supported streaming continues to rise
The latest 2023 results of Hub’s semi-annual “TV Advertising: Fact vs. Fiction” survey clearly show the trend of consumers opting for ads is not abating.
21 DEC 2023
Data
Which were the inflection points of the audiovisual industry in the last decade?
As part of its ten-year celebration, Hub Entertainment Research discussed important inflection points they have seen in the media space over the past decade.