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Research 14 JUN 2022

How are streamers differentiating themselves from the competition?

14 JUN 2022
Although awareness of streaming platforms is almost universal, it is still difficult for many consumers to explain how a platform is different from its competitors, according to Hub Entertainment Research.

Research 26 MAY 2022

The average US household consumes entertainment from almost 13 different sources

26 MAY 2022
Hub’s inaugural “Battle Royale” study shows that the average US household consumes entertainment – video, music, gaming, podcasts – from almost 13 different sources, but only half of those sources are considered must-haves.

Research 12 MAY 2022

The average consumer now uses more than seven sources for TV content

12 MAY 2022
The average number of sources consumers use to access TV content has hit an all-time high in 2022, Hub Entertainment Research revealed in its “Best Bundle” study.

Research 12 NOV 2021

75% of US consumers discover shows on streaming services

12 NOV 2021
Streaming’s advantage as the home for favorite shows continues to grow: consumers are now three times more likely to discover a new show on a streaming platform than on a traditional network, according to Hub.

Research 12 AUG 2021

NBCUniversal’s Olympic strategy made new users to sample Peacock

12 AUG 2021
NBCUniversal’s strategy of placing key Olympic coverage on its new Peacock streaming service appears to have paid off for both the company and its advertisers, according to Hub Entertainment Research.