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Although awareness of streaming platforms is almost universal, it is still difficult for many consumers to explain how a platform is different from its competitors, according to Hub Entertainment Research.

Hub’s inaugural “Battle Royale” study shows that the average US household consumes entertainment – video, music, gaming, podcasts – from almost 13 different sources, but only half of those sources are considered must-haves.

The average number of sources consumers use to access TV content has hit an all-time high in 2022, Hub Entertainment Research revealed in its “Best Bundle” study.

Streaming’s advantage as the home for favorite shows continues to grow: consumers are now three times more likely to discover a new show on a streaming platform than on a traditional network, according to Hub.

NBCUniversal’s strategy of placing key Olympic coverage on its new Peacock streaming service appears to have paid off for both the company and its advertisers, according to Hub Entertainment Research.