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A new research from Hub revealed the increasing complexity of viewers' entertainment ecosystem.

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A research by Hub revealed that half of smart TV viewers turn first to apps when they want to watch TV.

Gen Z devotes as much time to gaming, social media, and non-premium video as they do to traditional TV and films, according to Hub Entertainment Research’s latest report.

Hub Entertainment’s annual “Conquering Content” study found viewers remain positive about the amount of video content they can choose from, even if finding it can sometimes be a challenge.