Viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make viewing decisions, according to Hub’s annual “Evolution of Video Branding” survey.
For decades, TV has been the center of the entertainment ecosystem. But for Gen Z consumers, it is just one of several ways they spend their time, according to Hub’s annual “Video Redefined” study.
Most TV consumers would rather watch ads if it means saving money, according to the fourth quarter wave of Hub’s “TV Advertising: Fact vs. Fiction” study.
According to Hub Entertainment Research, it is important to know which platform consumers consider their “default” TV source – the first thing they turn on when they want to watch TV.
Young consumers are more engaged with entertainment of all kinds. In fact, people under 35 have an average of eight entertainment platforms they say are “must have” sources, according to Hub’s “Battle Royale” study.