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Research 17 NOV 2022

What sources of entertainment do younger consumers spend their free time on?

17 NOV 2022
Young consumers are more engaged with entertainment of all kinds. In fact, people under 35 have an average of eight entertainment platforms they say are “must have” sources, according to Hub’s “Battle Royale” study.

Research 8 NOV 2022

How are consumers discovering their new favorite shows?

8 NOV 2022
Streaming TV services continue to dominate traditional platforms as the home base for consumers’ recently-discovered favorite shows, according to Hub’s annual “Conquering Content” study.

Research 19 SEP 2022

Traditional pay TV service remains the most common first stop for viewing

19 SEP 2022
Across the entire TV viewer base, live TV from a traditional pay TV service remains the most common first stop for viewing, Hub confirmed in its annual “Decoding the Default” study.

Research 17 AUG 2022

Has the industry finally figured out how to effectively deliver ads to viewers?

17 AUG 2022
With the growing popularity of free, ad-supported streaming services and ad-supported tiers of subscription services, TV consumers are not only accepting ads, but in some cases embracing them, according to Hub.

Research 14 JUN 2022

How are streamers differentiating themselves from the competition?

14 JUN 2022
Although awareness of streaming platforms is almost universal, it is still difficult for many consumers to explain how a platform is different from its competitors, according to Hub Entertainment Research.