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Research 10 MAR 2023

Can viewers distinguish one streaming service from another?

10 MAR 2023
Viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make viewing decisions, according to Hub’s annual “Evolution of Video Branding” survey.

Research 16 JAN 2023

Why do Gen Z consumers have an entirely different definition of "entertainment"?

16 JAN 2023
For decades, TV has been the center of the entertainment ecosystem. But for Gen Z consumers, it is just one of several ways they spend their time, according to Hub’s annual “Video Redefined” study.

Research 19 DEC 2022

Why viewers continue to embrace the ad-supported viewing model?

19 DEC 2022
Most TV consumers would rather watch ads if it means saving money, according to the fourth quarter wave of Hub’s “TV Advertising: Fact vs. Fiction” study.

Research 6 DEC 2022

A new battle in the streaming wars: becoming the “default” TV source

6 DEC 2022
According to Hub Entertainment Research, it is important to know which platform consumers consider their “default” TV source – the first thing they turn on when they want to watch TV.

Research 17 NOV 2022

What sources of entertainment do younger consumers spend their free time on?

17 NOV 2022
Young consumers are more engaged with entertainment of all kinds. In fact, people under 35 have an average of eight entertainment platforms they say are “must have” sources, according to Hub’s “Battle Royale” study.