Latest news of hub-intel

Despite aggressive platform consolidations, subscriber churn remains high—data shows that aligning theatrical IP with targeted genre clusters and audience demos drives stronger retention than content volume alone.

A new research by the Hub, revealed the effects companies’ enforcement efforts appear to have had on password sharing, resulting in a modest downward trend.

Hub shared new data from Maverix Research and Insights’ Media Identity Graph that revealed how audiences are moving away from traditional viewing to social media and video, and how the share of aggregate watch time is shifting because of this.

A research by the Hub revealed 7 in 10 viewers use a free TV source in a typical month, either streaming or over-the-air – more than one-third use a FAST only, 25% use both sources, and 1 in 10 uses an antenna only.

A research by Hub revealed that users are spending on average $82 a month on TV content, very close to what they say is the maximum they would be willing to pay, and prioritize features related to price rather than content.