Latest news of hub-research
13 MAR 2024
Data
Streamers struggle to find identity with consumers
A study by Hub revealed that, while users know the streaming services, almost 50% of them cannot explain what makes each unique.
26 JUL 2022
Data
As the TV ecosystem gets crowded, aggregators become more valuable to consumers
Hub’s annual “Monetization of Video” study tracks which TV providers consumers feel provide the best value and which attributes make one provider more valuable than another.
24 MAR 2021
Data
THE NEW "NORMAL TV" IN THE US LOOKS LIKE IT’S HERE TO STAY
According to Hub’s newest wave of “Predicting the Pandemic” research, consumers’ reliance on streaming services seems to have shifted from “stop-gap” to established behavior.
25 FEB 2021
Streaming
NETFLIX LEADS THE RANKS AS THE ORIGINAL CONTENT STREAMING SERVICE
Titles labeled with the word original are more likely to attract 70% of young viewers, while 24% of viewers over the age of 35 have also expressed interest in the category. Competitors HBO Max and Disney+ follow Netflix after streaming film distribution and content catalog announcements have attracted new subscribers.