Latest news of hub-research
6 JAN 2025
Trends
USA: Viewers’ acceptance of ads continues to grow
According to Hub Research, advertising in live TV is especially well-positioned to garner more of viewers’ attention.
15 OCT 2024
Trends
USA: Gaming has become a stronger competitor for TV and SVOD
Hub’s annual gaming study shows the critical role of gaming in the lives of young consumers.
13 MAR 2024
Data
Streamers struggle to find identity with consumers
A study by Hub revealed that, while users know the streaming services, almost 50% of them cannot explain what makes each unique.
26 JUL 2022
Data
As the TV ecosystem gets crowded, aggregators become more valuable to consumers
Hub’s annual “Monetization of Video” study tracks which TV providers consumers feel provide the best value and which attributes make one provider more valuable than another.
24 MAR 2021
Data
THE NEW "NORMAL TV" IN THE US LOOKS LIKE IT’S HERE TO STAY
According to Hub’s newest wave of “Predicting the Pandemic” research, consumers’ reliance on streaming services seems to have shifted from “stop-gap” to established behavior.