Latest news of hub-research

Hub’s annual gaming study shows the critical role of gaming in the lives of young consumers.

A study by Hub revealed that, while users know the streaming services, almost 50% of them cannot explain what makes each unique.

Hub’s annual “Monetization of Video” study tracks which TV providers consumers feel provide the best value and which attributes make one provider more valuable than another.

According to Hub’s newest wave of “Predicting the Pandemic” research, consumers’ reliance on streaming services seems to have shifted from “stop-gap” to established behavior.

Titles labeled with the word original are more likely to attract 70% of young viewers, while 24% of viewers over the age of 35 have also expressed interest in the category. Competitors HBO Max and Disney+ follow Netflix after streaming film distribution and content catalog announcements have attracted new subscribers.