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Señal News > indian-premier-league

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Omdia: Indian Premier League set to transform country’s media and ad landscape in 2024 26 MAR 2024

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Omdia: Indian Premier League set to transform country’s media and ad landscape in 2024

The last media rights five-year contract was valued at $1.2 billion annually, but the IPL is poised to monetize these massive rights costs through ad and sponsorship, rather than subscription revenue.