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Señal News > innovid

Latest news of innovid

CTV advertising grows with interactive gains and frequency risks 24 APR 2025

Trends

CTV advertising grows with interactive gains and frequency risks

In 2024, CTV ad impressions grew 18% year-over-year, but the gap between ad investment and viewership reveals an even greater opportunity ahead.
More than half of total video ad impressions in 2023 were from CTV 21 MAR 2024

Data

More than half of total video ad impressions in 2023 were from CTV

A report by Innovid revealed that users are leaving traditional linear TV behind while prioritizing CTV, making advertising more impactful.