Latest news of innovid
24 APR 2025
Trends
CTV advertising grows with interactive gains and frequency risks
In 2024, CTV ad impressions grew 18% year-over-year, but the gap between ad investment and viewership reveals an even greater opportunity ahead.
21 MAR 2024
Data
More than half of total video ad impressions in 2023 were from CTV
A report by Innovid revealed that users are leaving traditional linear TV behind while prioritizing CTV, making advertising more impactful.