Insight TV and Off The Fence will now sit under the new WSMG banner with the content investment and exploitation teams at Insight TV and OTF to be consolidated into a single unit to position.
Lisette will lead Insight TV’s FAST strategy and oversee key FAST accounts, as well as drive the development of original content and commissioning efforts.
El ejecutivo sostiene que con esta alianza 2BeNamed contribuirá a que el ecosistema de TV paga recupere el valor que tuvo en sus inicios con contenidos de calidad y sin cortes comerciales.