Latest news of instagram-reels
17 SEP 2025
Markets
European Broadcasters face critical juncture as Streaming giants cement dominance
In Western Europe, streaming platforms now command 64% of weekly viewing time, while Gen-Z viewers spend just 16% of their screen time on linear TV, according to a 2025 BCG and Native Research report.
2 JUL 2025
Trends
Short-Form video surpasses streaming and gaming as daily media champion
Over 60% of the global online population now watches short-form content daily—surpassing broadcast TV (47%), long-form streaming services (46%), and gaming (34%)—thanks to algorithm-driven platforms across all age groups.