Latest news of interactive
22 SEP 2025
Markets
USA: NFL viewers embrace interactive, social and shoppable Game Day experiences
Horowitz Research finds that 63% of NFL fans engage on social media during games, 51% shop live, and 45% interact through features like alternate camera angles and mini-games—signaling new monetization and fan engagement opportunities.
8 SEP 2025
Kids & Animation
BBC Studios and Disney expand "Bluey" franchise with motion-control game and 2027 feature film
The Emmy® Award-winning global phenomenon gears up for a cross-platform expansion, as BBC Studios partners with Nex on an interactive game launching in October 2025 and announces the theatrical release of the first-ever "Bluey" movie in August 2027.