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Señal News > interactive-placements

Latest news of interactive-placements

LG Ad Solutions report reveals data and advanced creative are powering the shift to CTV-first advertising 10 OCT 2025

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LG Ad Solutions report reveals data and advanced creative are powering the shift to CTV-first advertising

According to “The Art and Science of the CTV-First Era Part One,” 84% of major advertisers say advanced creative formats directly drive business results, while LG Ad Solutions campaigns outperform industry benchmarks with up to 5.9 times higher brand favorability.