Latest news of interpret
5 APR 2022
Data
Are consumers increasingly frustrated with OTT content discovery?
Consumers are overwhelmed by the sheer volume of content from streaming video providers and increasingly frustrated with the efforts needed to access it, according to new research by Interpret.
9 JUN 2021
Data
CHURN RATE, AN INCREASING PROBLEM FOR SVOD PLATFORMS
The aggressive marketing of new streaming services is providing consumers with more incentive to cut the pay TV cord and sign up for new services, but subscriber churn has become an increasing problem for streaming service providers, according to Interpret.