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Señal News > itv-youtube-affinities

Latest news of itv-youtube-affinities

UK's ITV launched new Ad Tech Suite to boost campaign performance 16 JUN 2025

Programmers

UK's ITV launched new Ad Tech Suite to boost campaign performance

Unveiled to 500+ advertisers at ITV Showcase, the three tools—Lead Gen Ads, YouTube Affinities, and Outcomes Planner—leverage ITVX interactivity, Google audience data, and 750 outcomes studies to maximize ROI, targeting, and lead capture.