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Marking its third international deal, the UK-born format heads to TV 2 with a celebrity twist. The UK version reached 3.1 million viewers and enjoyed 5.9 million streams on ITVX, and returns for a second series later this year.

The third series of "Big Brother" on ITV2 and ITVX will follow another iconic star-studded edition of "Celebrity Big Brother" which is set to air on ITV1, STV, ITVX and STV Player in spring 2025, as a new batch of famous faces take up residence in the UK’s most famous abode.

Produced by Lifted Entertainment, part of ITV Studios, and GroupM Motion Entertainment, the new version of the format will air on ITV2 and ITVX in the new year.

The title was commissioned by ITV2 and ITVx's Director of Reality Commissioning & Acquisitions and Controller, Paul.

The film was commissioned by ITV2's Head of Digital Channels and Acquisitions, Paul Mortimer, and Commissioning Editor Peter Tierney.