ITVX, the new hybrid OTT service launched by ITV in December 2022, is the latest example of a UK broadcaster adapting its online offerings to changing UK viewing habits, Ampere Analysis noted in its latest report.
ITV announced the launch of a new dedicated destination for kids on ITVX, ITVX Kids, with more content than ever before, across a range of titles appealing to both school age and pre-school age children.
ITV will now carry Studiocanal Presents service. Expected to launch this Spring on ITVX Premium, it offers over 400 film additions to the subscription tier of the service, which is available from £5.99 per month.
ITVX, ITV's new, free, ad-funded streaming service, has enjoyed a strong debut month delivering a 55% increase in ITV's streaming hours in the first month after its launch compared to the same period last year.
ITV has signed agreements with the host of the largest comedy festival Just for Laughs, and comedy streamer NextUp, to make ITVX the exclusive free to air home for some of the best UK and international stand-up comedy.