itvx - Latest news

Research 17 MAR 2023

How is ITVX using content licensing to target key audiences?

17 MAR 2023
ITVX, the new hybrid OTT service launched by ITV in December 2022, is the latest example of a UK broadcaster adapting its online offerings to changing UK viewing habits, Ampere Analysis noted in its latest report.

Content 10 MAR 2023

ITV launches ITVX Kids, a new dedicated destination for kids on ITVX

10 MAR 2023
ITV announced the launch of a new dedicated destination for kids on ITVX, ITVX Kids, with more content than ever before, across a range of titles appealing to both school age and pre-school age children.

Content 28 FEB 2023

ITVX confirms content partnership with Studiocanal

28 FEB 2023
ITV will now carry Studiocanal Presents service. Expected to launch this Spring on ITVX Premium, it offers over 400 film additions to the subscription tier of the service, which is available from £5.99 per month.

Digital 13 JAN 2023

ITVX's launch month delivers 55% increase in ITV’s streaming viewing

13 JAN 2023
ITVX, ITV's new, free, ad-funded streaming service, has enjoyed a strong debut month delivering a 55% increase in ITV's streaming hours in the first month after its launch compared to the same period last year.

Content 7 DEC 2022

ITV seals deals to stream the very best stand up comedy free on ITVX

7 DEC 2022
ITV has signed agreements with the host of the largest comedy festival Just for Laughs, and comedy streamer NextUp, to make ITVX the exclusive free to air home for some of the best UK and international stand-up comedy.