Overall, 49% of adults in US TV households watch video on a TV via a connected device daily – compared to 39% in 2021, 29% in 2018, and 6% in 2013, according to new data from Leichtman Research Group.
The $3 billion decline — to $224 billion — represents a 1% drop from previous forecast, meaning ad and marketing spending could still be up 4.8% from a year ago.