Latest news of james-mcdonald
28 AUG 2023
Data
La inversión publicitaria global crecerá un 4,4% este año y otro 8,2% en 2024
Un reporte de Warc Media sostiene que sólo cinco empresas (Alibaba, Alphabet, Amazon, Bytedance y Meta) atraerán más de la mitad (50,7%) de la inversión global este año y consolidarán esa posición hasta 2024 con una participación del 51,9%.
31 OCT 2022
Data
UK advertising spend forecast to rise to £35 billion this year
The value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9 billion, the latest Advertising Association/WARC Expenditure report has forecasted.
26 AUG 2022
Data
How much will ad spending grow this year around the world?
Global ad spend is set to reach US$880.9 billion this year – a rise of 8.3% or US$67.3 billion, according to WARC’s “Ad spend Outlook 2022/23: Impacts of The Economic Slowdown” report.
1 FEB 2022
Data
2021 was the strongest year ever for UK’s ad market
Record 26.4% growth put the UK’s ad market value at an estimated £30 billion last year, with advertising spend now set to reach £32 billion in 2022, the latest Advertising Association/WARC "Expenditure Report" has outlined.
6 DEC 2021
Data
Alphabet, Meta and Amazon to take half of $1 trillion ad market in 2025
The global ad market is on course to reach a value of US$1 trillion in 2025, with more than half of this money paid to just three companies – Alphabet, Meta and Amazon –, according to WARC Data.