Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/senalnews/public_html/objetos/clsListadoNotas.php on line 455

Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/senalnews/public_html/objetos/clsListadoNotas.php on line 726

Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/senalnews/public_html/objetos/clsListadoNotas.php on line 746
james-mcdonald stories on Señal News

Latest news of james-mcdonald

La inversión publicitaria global crecerá un 6,7% en 2025 y alcanzará los USD 1,15 billones 28 MAR 2025

Pronosticos

La inversión publicitaria global crecerá un 6,7% en 2025 y alcanzará los USD 1,15 billones

El dato surge de un estudio de Warc, que sostiene que esta estimación es casi un punto porcentual inferior a la prevista en noviembre (7,6%), debido a la inestabilidad del mercado. Para 2026, proyecta una contracción y se reducirá al 6,3%
UK advertising reports £10 billion spend in Q2 2024 1 NOV 2024

Trends

UK advertising reports £10 billion spend in Q2 2024

Advertising Association/WARC reported adspend reached £19.6bn in the first half of 2024, ahead of expectations.
Global advertising spend to top $1 trillion for first time in 2024/25 23 AUG 2024

Ad Sales

Global advertising spend to top $1 trillion for first time in 2024/25

A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.
UK advertising spend reached £9.2bn in Q1 2024 29 JUL 2024

Forecasts

UK advertising spend reached £9.2bn in Q1 2024

Advertising Association/WARC Expenditure report forecasted a £9.7bn spend for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn.
UK: the advertising market reported a 6.1% expansion in 2023 29 APR 2024

Markets

UK: the advertising market reported a 6.1% expansion in 2023

The total investment sum for that year reached £36.6 billion. New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025.