Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/senalnews/public_html/objetos/clsListadoNotas.php on line 455
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/senalnews/public_html/objetos/clsListadoNotas.php on line 726
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /home/senalnews/public_html/objetos/clsListadoNotas.php on line 746 james-mcdonald stories on Señal News
El dato surge de un estudio de Warc, que sostiene que esta estimación es casi un punto porcentual inferior a la prevista en noviembre (7,6%), debido a la inestabilidad del mercado. Para 2026, proyecta una contracción y se reducirá al 6,3%
A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.
Advertising Association/WARC Expenditure report forecasted a £9.7bn spend for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn.
The total investment sum for that year reached £36.6 billion. New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025.