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Señal News > james-muldrow

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AVOD is growing at a faster rate than SVOD in the United States 17 JUN 2022

Streaming

AVOD is growing at a faster rate than SVOD in the United States

According to Comscore’s 2022 State of Streaming analysis, ad-supported streaming services are seeing adoption at a faster rate than subscription-based services, with a 29% increase in U.S. households.