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The new indie label will focus on drama and comedy projects.

The 40th edition of the international market will take place between October 21 to 24.

Scheduled as a fireside chat in the Grand Auditorium of the Palais des Festivals on October 21, the keynote is part of the “C-Suite Conversations” series, which is being held during the market's opening afternoon in collaboration with Variety.

The program is designed for media professionals looking to expand their skill set and advance their careers, as well as individuals from related fields who want a comprehensive understanding of television and streaming media.

The multi-year exclusive partnership sees the launch of Kay’s own label, Observatory Pictures, which will coproduce with New Pictures all new content created by Kay. All3Media International will be the worldwide distribution partner. The deal to set up Observatory Pictures and partner with New Pictures and All3Media was brokered by Willow Grylls at New Pictures and Joe Phillips at Curtis Brown.