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Señal News > jasmin-ellis

Latest news of jasmin-ellis

USA: CTV consumption is winning terrain over linear TV 3 APR 2024

Forecasts

USA: CTV consumption is winning terrain over linear TV

Recent studies by eMarketer analyzed the decline of traditional TV consumption, while the use of digital video increases throughout the years.
USA: Consumers will engage more with media in 2024 1 MAR 2024

Data

USA: Consumers will engage more with media in 2024

Although digital is the main driving force generating most of the growth, linear TV is decreasing at a lower rate than expected.