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jasmin-ellis
Latest news of
jasmin-ellis
3 APR 2024
Forecasts
USA: CTV consumption is winning terrain over linear TV
Recent studies by eMarketer analyzed the decline of traditional TV consumption, while the use of digital video increases throughout the years.
1 MAR 2024
Data
USA: Consumers will engage more with media in 2024
Although digital is the main driving force generating most of the growth, linear TV is decreasing at a lower rate than expected.
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