Latest news of jason-platt-zolov
11 NOV 2024
Trends
USA: “Peak TV” still delivering an abundance of favorite TV to watch
Research by Hub found that expanded licensing continues to offer viewers a consistent flow of fresh content to enjoy.
17 SEP 2024
Trends
USA: Major streamers are more likely to be the “first place” to watch TV
A new study by Hub Entertainment Research revealed that, after 5 years, the combined "Big 5" SVODs are more likely to be the "first stop" for 46% of viewers.
5 AUG 2024
Trends
USA: 60% Smart TVs are connected to a streaming platform
A research by Hub revealed that half of smart TV viewers turn first to apps when they want to watch TV.
24 JUN 2024
Trends
USA: Consumers seek better bundles to simplify streaming
Hub Intel’s research confirmed that helping viewers manage multiple services can reduce “revolving door churn”.
13 MAR 2024
Data
Streamers struggle to find identity with consumers
A study by Hub revealed that, while users know the streaming services, almost 50% of them cannot explain what makes each unique.