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USA: 19% of internet households subscribe to ESPN+, and 10% subscribe to NFL+ 13 MAR 2025

Trends

USA: 19% of internet households subscribe to ESPN+, and 10% subscribe to NFL+

The figures are based on a study by Parks Associates, which explores sports fans' viewing preferences, including their watching habits, spending patterns, and interest in interactive services.
USA: 89% of households have a streaming video service subscription 16 MAY 2024

Trends

USA: 89% of households have a streaming video service subscription

A study by Parks Associates on subscription and membership services also revealed that 20% of internet households subscribe to a gaming service, while 32% subscribe to a streaming audio service.
USA: Household spending on streaming subscriptions declined 25% 19 SEP 2023

Data

USA: Household spending on streaming subscriptions declined 25%

Internet household spending on streaming subscription services has declined 25% to US$73 per month versus US$90 in 2021, according to new research from Parks Associates.
51% of CTV device owners engage in commerce-related activities through their TV 25 JUL 2023

Data

51% of CTV device owners engage in commerce-related activities through their TV

New research from Parks Associates shows that 51% of connected TV (CTV) device owners in the United States, roughly 44 million households, engage in commerce-related activities on their TV today.
US sports OTT subscription revenue will increase 73% over the next five years 13 JAN 2023

Data

US sports OTT subscription revenue will increase 73% over the next five years

Annual sports OTT subscription revenue in the United States was US$13.1 billion in 2022 and will almost double to approximately US$22.6 billion in 2027, a 73% increase over the next five years, according to Parks Associates.