Latest news of jennifer-kent
19 SEP 2023
Data
USA: Household spending on streaming subscriptions declined 25%
Internet household spending on streaming subscription services has declined 25% to US$73 per month versus US$90 in 2021, according to new research from Parks Associates.
25 JUL 2023
Data
51% of CTV device owners engage in commerce-related activities through their TV
New research from Parks Associates shows that 51% of connected TV (CTV) device owners in the United States, roughly 44 million households, engage in commerce-related activities on their TV today.
13 JAN 2023
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US sports OTT subscription revenue will increase 73% over the next five years
Annual sports OTT subscription revenue in the United States was US$13.1 billion in 2022 and will almost double to approximately US$22.6 billion in 2027, a 73% increase over the next five years, according to Parks Associates.
6 DEC 2022
Data
What is the main factor driving adoption of ad-supported video services?
Cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service, according to Parks Associates.
22 SEP 2022
Data
How many US consumers believe pirating content is acceptable?
Almost one-fourth of US internet households agree that pirating content is acceptable, up from 14% in 2019, according to Parks Associates’ latest consumer data on video habits.