Latest news of jennifer-kent
16 MAY 2024
Trends
USA: 89% of households have a streaming video service subscription
A study by Parks Associates on subscription and membership services also revealed that 20% of internet households subscribe to a gaming service, while 32% subscribe to a streaming audio service.
19 SEP 2023
Data
USA: Household spending on streaming subscriptions declined 25%
Internet household spending on streaming subscription services has declined 25% to US$73 per month versus US$90 in 2021, according to new research from Parks Associates.
25 JUL 2023
Data
51% of CTV device owners engage in commerce-related activities through their TV
New research from Parks Associates shows that 51% of connected TV (CTV) device owners in the United States, roughly 44 million households, engage in commerce-related activities on their TV today.
13 JAN 2023
Data
US sports OTT subscription revenue will increase 73% over the next five years
Annual sports OTT subscription revenue in the United States was US$13.1 billion in 2022 and will almost double to approximately US$22.6 billion in 2027, a 73% increase over the next five years, according to Parks Associates.
6 DEC 2022
Data
What is the main factor driving adoption of ad-supported video services?
Cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service, according to Parks Associates.