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joe-hall - Latest news

How is ITVX using content licensing to target key audiences?

Research 17 MAR 2023

How is ITVX using content licensing to target key audiences?

17 MAR 2023
ITVX, the new hybrid OTT service launched by ITV in December 2022, is the latest example of a UK broadcaster adapting its online offerings to changing UK viewing habits, Ampere Analysis noted in its latest report.
HBO Max is the SVoD service with the highest volume of award-winning content in the US

Research 10 NOV 2022

HBO Max is the SVoD service with the highest volume of award-winning content in the US

10 NOV 2022
HBO Max offers just shy of 700 championed films and TV shows, followed by Netflix and Amazon Prime Video with over 500 titles each. That’s according to a recent study by Ampere Analysis based on over 35 international media awarding bodies.
Netflix Originals and Exclusives are now the majority of its US catalogue

Research 1 JUN 2022

Netflix Originals and Exclusives are now the majority of its US catalogue

1 JUN 2022
In March 2022, the number of Original and Exclusive titles in Netflix’s US catalogue accounted for more than 50% of all available content for the first time in the company’s history, according to data from Ampere Analysis.