New research from Ampere Analysis highlighted how new season releases boost the viewing of older seasons. Titles without a new season saw a natural viewing decline of 46% over the same period.
ITVX, the new hybrid OTT service launched by ITV in December 2022, is the latest example of a UK broadcaster adapting its online offerings to changing UK viewing habits, Ampere Analysis noted in its latest report.
HBO Max offers just shy of 700 championed films and TV shows, followed by Netflix and Amazon Prime Video with over 500 titles each. That’s according to a recent study by Ampere Analysis based on over 35 international media awarding bodies.
In March 2022, the number of Original and Exclusive titles in Netflix’s US catalogue accounted for more than 50% of all available content for the first time in the company’s history, according to data from Ampere Analysis.