Latest news of jon-giegengack
13 JAN 2025
Trends
AI in entertainment: Hype, hope, and hesitation
A new Hub Entertainment Research report highlights viewers' mixed emotions about AI, reflecting a landscape of excitement, optimism, and caution.
5 DEC 2024
Trends
USA: Households use around 13 different sources of entertainment
A new research from Hub revealed the increasing complexity of viewers' entertainment ecosystem.
15 OCT 2024
Trends
USA: Gaming has become a stronger competitor for TV and SVOD
Hub’s annual gaming study shows the critical role of gaming in the lives of young consumers.
30 AUG 2024
Trends
USA: More than half of sports fan prefer streaming over network TV
A study by Hub Entertainment Research revealed that, despite being chosen by a quarter of sports fans, traditional TV still holds a perceived edge in delivering sports content.
16 JUL 2024
Trends
USA: Average consumer TV spend is close to its limit
A research by Hub revealed that users are spending on average $82 a month on TV content, very close to what they say is the maximum they would be willing to pay, and prioritize features related to price rather than content.