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A new Hub Entertainment Research report highlights viewers' mixed emotions about AI, reflecting a landscape of excitement, optimism, and caution.

A new research from Hub revealed the increasing complexity of viewers' entertainment ecosystem.

Hub’s annual gaming study shows the critical role of gaming in the lives of young consumers.

A study by Hub Entertainment Research revealed that, despite being chosen by a quarter of sports fans, traditional TV still holds a perceived edge in delivering sports content.

A research by Hub revealed that users are spending on average $82 a month on TV content, very close to what they say is the maximum they would be willing to pay, and prioritize features related to price rather than content.