Latest news of jon-giegengack

USA: Gaming has become a stronger competitor for TV and SVOD 15 OCT 2024

Trends

USA: Gaming has become a stronger competitor for TV and SVOD

Hub’s annual gaming study shows the critical role of gaming in the lives of young consumers.
USA: More than half of sports fan prefer streaming over network TV 30 AUG 2024

Trends

USA: More than half of sports fan prefer streaming over network TV

A study by Hub Entertainment Research revealed that, despite being chosen by a quarter of sports fans, traditional TV still holds a perceived edge in delivering sports content.
USA: Average consumer TV spend is close to its limit 16 JUL 2024

Trends

USA: Average consumer TV spend is close to its limit

A research by Hub revealed that users are spending on average $82 a month on TV content, very close to what they say is the maximum they would be willing to pay, and prioritize features related to price rather than content.
USA: YouTube is becoming indispensable 19 JUN 2024

Trends

USA: YouTube is becoming indispensable

Research from Hub Intel reveals the growing importance of YouTube in consumers’ entertainment ecosystem.
Diversity, the new key for the bundling wars 20 MAY 2024

Trends

Diversity, the new key for the bundling wars

A study by Hub Intel revealed users look for bundles that offer access to other services more than SVOD, including high speed internet and music streamers.