A study by Hub Entertainment Research revealed that, despite being chosen by a quarter of sports fans, traditional TV still holds a perceived edge in delivering sports content.
A research by Hub revealed that users are spending on average $82 a month on TV content, very close to what they say is the maximum they would be willing to pay, and prioritize features related to price rather than content.
A study by Hub Intel revealed users look for bundles that offer access to other services more than SVOD, including high speed internet and music streamers.