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USA: YouTube is becoming indispensable 19 JUN 2024

Trends

USA: YouTube is becoming indispensable

Research from Hub Intel reveals the growing importance of YouTube in consumers’ entertainment ecosystem.
Diversity, the new key for the bundling wars 20 MAY 2024

Trends

Diversity, the new key for the bundling wars

A study by Hub Intel revealed users look for bundles that offer access to other services more than SVOD, including high speed internet and music streamers.
USA: sports fans are willing to sign up to new platforms 26 FEB 2024

Data

USA: sports fans are willing to sign up to new platforms

These findings stem from a recent study undertaken by Hub Entertainment Research. The research suggests access to sports does indeed strongly influence viewers’ choice of platform.
Why do consumers seek a streamlined viewing experience? 4 DEC 2023

Data

Why do consumers seek a streamlined viewing experience?

In Hub Entertainment Research’s latest survey, three-quarters (77%) of entertainment consumers said budget is a main reason for not adding new streaming video subscriptions.
Old shows are new again as consumers navigate streamers and strikes 16 NOV 2023

Data

Old shows are new again as consumers navigate streamers and strikes

This year’s edition of Hub Entertainment Research’s annual “Conquering Content” report confirms viewers are still positive about what is available to them, even if managing all their choices is a challenge.