Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros. Discovery, announced a new strategy and structure for his Advertising Sales organization and leadership team.
Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros. Discovery, announced the leadership team for the company’s newly combined Advertising Sales group.
In order to display ads on its prime content, the newly formed Warner Bros. Discovery is adopting an aggressive position in early upfront talks with advertisers, eMarketer noted in its latest report.