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Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest report. This represents a minor downgrade from the 9.1% growth rate the researcher published in December 2021.

Advertising expenditure will total US$669 billion this year, US$40 billion more than what was spent in 2019, before the pandemic, according to Zenith’s latest “Advertising Expenditure Forecasts” report.