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The presentation will offer an inside look at how Mattel is evolving its 80-year legacy through bold storytelling, cross-platform franchise development, and major creative partnerships.

The exec will take to the stage at 11:15 am on Sunday 20 October for the 2024 MIPJUNIOR programme ‘Expand Your Playground’ which draws on the Kids industry’s enduring ability to innovate and transform,

Mattel announced that Michelle Mendelovitz has been named Head of Mattel Television Studios. She will oversee the development, production, and distribution of Mattel’s slate of episodic content on broadcast and streaming globally.