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15 MAY 2020
Interviews
ADVERTISERS' SPENDING BUDGET LIKELY TO DECLINE BY 33% IN UPFRONT
Advertiser Perceptions predicts shorter-terms commitments for TV inventory and shifts to digital video. 50% of the buyers and advertisers will be able to replace the reach of linear TV with over-the-top and connected TV, and 41% said networks will be forced to implement a “just-in-time” buying model.