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According to Kagan's 2022 survey of OTT partnerships and virtual multichannel services, Asia-Pacific multichannel operators have become hybrid providers, with traditional multichannel and virtual multichannel or over-the-top subscription offerings launched in recent years.

The recessionary economic environment and the rising cost of living could cause OTT subscriber growth to stall in 2022; become negative in 2023 before turning positive again leading up to 2026.

Results from Kagan’s latest survey show a substantial spike in online subscription video use last year, with overall SVOD use climbing 9 percentage points over 2020 to 81%.

By 2014, about 6.8% of Netflix's spend came from new orders, and increased to about 37.8% of the budget in 2020. As the streamer focuses more on new content, Kagan expects that to grow closer to 50% by 2025.