kantar - Latest news

Research 2 MAY 2022

How many households are accessing streaming services in the United States?

2 MAY 2022
The proportion of US households who have video streaming services has stalled at 86% (up 0.4% points quarter-on-quarter), after seeing substantial growth in the fourth quarter of 2021, according to Kantar.

Research 25 APR 2022

Growth in the German market is still difficult for streaming giants

25 APR 2022
Over the last 12 months, the German subscription video on demand market has managed to grow household penetration by just +0.9% points, hitting 51.3% in the first quarter of 2022, according to Kantar.

Research 19 APR 2022

Why is SVOD no longer the only jewel in the media industry?

19 APR 2022
The subscription model is losing its power to drive long-term growth, and Kantar expects business models to diversify further in 2022, with a sole subscription offering becoming scarce.

Research 31 JAN 2022

More than half of German households now have at least one VOD service

31 JAN 2022
Between September and December 2021, the number of VOD-enabled households that subscribed to at least one video service in Germany grew to 21.2 million, up 425.000 quarter on quarter, representing 51% of homes, Kantar revealed.

Research 28 JAN 2022

85% of US households have a video subscription service

28 JAN 2022
The proportion of US households who have a video subscription has risen to 85% (up two percentage points quarter on quarter, and up two percentage points year on year), after two consecutive quarters of decline, Kantar revealed.