Latest news of kantar
1 FEB 2024
Data
UK Screen Industry grows 5.6% to £12.5bn in 2023
Different sources in the local industry indicated the outlook. The rise was driven by the ongoing increase in subscription services and top titles´ evolving behaviors across transactional and streaming.
31 JAN 2024
Data
Apple TV+ achieved the highest share of new subscribers in the UK
In the UK, Apple TV+ achieved the highest share of new subscribers thanks to a winning strategy of free trials powered by the success of British shows “Slow Horses” and “Ted Lasso” to attract new users, according to Kantar.
10 JAN 2024
Data
Live sports ignites streaming growth in the United States and Europe
A study from Kantar’s Entertainment on Demand has provided a picture of how viewers around the world choose to watch sports across both pay TV and video on-demand.
26 OCT 2023
Data
Streaming Wars: Netflix and Disney+ outperform, while Prime Video gears up for ads
Kantar's "Worldpanel’s latest Entertainment on Demand (EoD)" data on the global video streaming market, reveals potential obstacles to subscriber growth.
22 AUG 2023
Data
Is brand equity the ultimate antidote to churn?
Netflix and Prime Video enjoy similar penetration, but the latter bleeds subscribers rampantly. In its latest report, Kantar BrandNow analyzed how Prime Video can reduce its churn rates.