Latest news of kantar

The global streaming market will continue to grow 3 MAY 2024

Trends

The global streaming market will continue to grow

Research by Kantar revealed that Apple TV+ was the fastest growing major SVoD service in terms of % subscriber growth, while local streaming services experienced a record share of new paid subscribers in their respective territories.
UK: Netflix and Apple TV+ stay on top, while  Prime Video ad-tier faces backlash 26 APR 2024

Markets

UK: Netflix and Apple TV+ stay on top, while Prime Video ad-tier faces backlash

Kantar’s Entertainment on Demand (EoD) data and analysis on the UK's streaming market revealed that, while Prime Video is allegedly facing subscribers loss in response to ad-tiering, Netflix and Apple TV+ are keeping up their good results.
UK Screen Industry grows 5.6% to £12.5bn in 2023 1 FEB 2024

Data

UK Screen Industry grows 5.6% to £12.5bn in 2023

Different sources in the local industry indicated the outlook. The rise was driven by the ongoing increase in subscription services and top titles´ evolving behaviors across transactional and streaming.
Apple TV+ achieved the highest share of new subscribers in the UK 31 JAN 2024

Data

Apple TV+ achieved the highest share of new subscribers in the UK

In the UK, Apple TV+ achieved the highest share of new subscribers thanks to a winning strategy of free trials powered by the success of British shows “Slow Horses” and “Ted Lasso” to attract new users, according to Kantar.
Live sports ignites streaming growth in the United States and Europe 10 JAN 2024

Data

Live sports ignites streaming growth in the United States and Europe

A study from Kantar’s Entertainment on Demand has provided a picture of how viewers around the world choose to watch sports across both pay TV and video on-demand.