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Señal News > kantar-brandnow

Latest news of kantar-brandnow

Is brand equity the ultimate antidote to churn? 22 AUG 2023

Data

Is brand equity the ultimate antidote to churn?

Netflix and Prime Video enjoy similar penetration, but the latter bleeds subscribers rampantly. In its latest report, Kantar BrandNow analyzed how Prime Video can reduce its churn rates.