GlobalData's forecast indicated an ongoing increase in household penetration of fixed broadband services, along with a shift in consumer preference from traditional pay-TV services to OTT video platforms.
According to GlobalData, Japan's SVoD is expected to increase at a compound annual growth rate (CAGR) of 10.1% from $3.5 billion in 2022 to $6 billion in 2027, driven by the strong growth in SVOD subscriptions and unique households.
The household penetration of subscription video on demand services in Malaysia is expected to increase from 22% in 2022 to 41% in 2027, according to GlobalData.
Pay TV service revenue in Asia-Pacific is set to drop from US$61.6 billion in 2020 to US$60.8 billion in 2025, according to data and analytics company GlobalData.