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For this new strategy, the company has recruited former Beyond Rights CEO Kate Llewellyn-Jones to work with production companies, content creators and other rights owners to help ensure their untapped rights can be successfully monetised.

The ex 20th Century Fox executive will replace Kate Llewellyn-Jones as he steps aside.

The company offers more than 300 hours of unscripted and kids’ programming into the international market this autumn.

Jimmy Humphrey will become Beyond Rights Limited’s head of acquisitions and co-productions, while Simona Argenti has been confirmed as head of sales.

Kate’s first task will be to combine the Beyond Distribution business with TCB Media Rights, to create a merged business operating under a new name, Beyond Rights.