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Señal News > kate-waters

Latest news of kate-waters

ITV launches new measurement innovation tools 22 NOV 2023

Deals

ITV launches new measurement innovation tools

ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the power to measure the business outcomes that TV advertising creates including web traffic, sales and profit.
ITV launches Recovery Budget Planner tool for advertisers 13 MAR 2023

Ad Sales

ITV launches Recovery Budget Planner tool for advertisers

ITV announced the Recovery Budget Planner, a brand new interactive web-based tool to help advertisers to recession-proof their business, designed and built by Magic Numbers.