The first episode of the show has been watched by 9.2 million viewers, making it ITV's best new drama for three years since the Pembrokeshire Murders in January 2021 when the country was in lockdown.
Reality show “Love Island” and ITV’s World Cup coverage were the most watched events in broadcaster streaming in 2022, with 273 million and 146 million streams, respectively, ITV announced.
In a step-change to its traditional approach, ITV will now adopt a digital-first windowing strategy, premiering much of its new content first on ITVX and subsequently months later on ITV linear channels.