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Why Netflix is right to chase gaming platform expansion? 9 AUG 2023

Gaming

Why Netflix is right to chase gaming platform expansion?

Even though there is likely not yet a meaningful portion of consumers subscribing to Netflix just for games, the streamer will eventually need more than just TV content, Morning Consult noted in its latest report.
Why on-demand content will help FAST services compete with SVOD? 8 AUG 2023

Digital

Why on-demand content will help FAST services compete with SVOD?

Over 2 in 5 FAST users (42%) say on-demand content is a major reason they use free ad-supported streaming services, while just 30% cited linear channels as a major reason, Morning Consult’s latest report reveal.
Would unscripted TV keep viewers engaged during the writers’ strike? 7 JUN 2023

Digital

Would unscripted TV keep viewers engaged during the writers’ strike?

Viewers pay more attention to what is on screen when they are watching scripted dramas or comedies versus unscripted programs like reality or game shows, according to Morning Consult.
What is the profile of the PVOD consumer after the pandemic? 5 SEP 2022

Digital

What is the profile of the PVOD consumer after the pandemic?

Premium video-on-demand users tend to be younger and from higher-income households, with specific interests within the media sector, according to Morning Consult’s latest report.
Why media companies need to pay more attention to FAST services 11 AUG 2022

Digital

Why media companies need to pay more attention to FAST services

New Morning Consult research found that FAST services accounted for four of the top 10 most widely used video streaming services as of late July.