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Digital 9 AUG 2023

Why Netflix is right to chase gaming platform expansion?

9 AUG 2023
Even though there is likely not yet a meaningful portion of consumers subscribing to Netflix just for games, the streamer will eventually need more than just TV content, Morning Consult noted in its latest report.

Research 8 AUG 2023

Why on-demand content will help FAST services compete with SVOD?

8 AUG 2023
Over 2 in 5 FAST users (42%) say on-demand content is a major reason they use free ad-supported streaming services, while just 30% cited linear channels as a major reason, Morning Consult’s latest report reveal.

Research 7 JUN 2023

Would unscripted TV keep viewers engaged during the writers’ strike?

7 JUN 2023
Viewers pay more attention to what is on screen when they are watching scripted dramas or comedies versus unscripted programs like reality or game shows, according to Morning Consult.

Research 5 SEP 2022

What is the profile of the PVOD consumer after the pandemic?

5 SEP 2022
Premium video-on-demand users tend to be younger and from higher-income households, with specific interests within the media sector, according to Morning Consult’s latest report.

Research 11 AUG 2022

Why media companies need to pay more attention to FAST services

11 AUG 2022
New Morning Consult research found that FAST services accounted for four of the top 10 most widely used video streaming services as of late July.