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The data comes from a report by the consultancy Barb. The channel continues to grow its overall audience, with a 4% year on year increase in viewing across streaming and linear combined in August, set against an average 10% drop among commercial PSBs.

The channel accelerated its shift to becoming the first public service streamer. Channel 4’s streaming audience in June is up 30% on the same month last year.

In this newly created role, the executive will help to set and lead Channel 4’s streaming operations, product team and roadmap, with the goal to make Channel 4 the world’s first public service streamer.

Steven Handley, Alisa Pomeroy and Ollie Madden were appointed as new Heads of Department, while Kiran Nataraja expanded her role taking on editorial responsibility for Channel 4 Streaming.